Subheading · Chapter 49 · Heading 4911
4911.10: Trade advertising material, commercial catalogues and the like
Advertising material and catalogues
4911.10 is the HS subheading for advertising material and catalogues, under heading 4911 in chapter 49.
What you pay
Importing into UK
Rates by national line · UK Global Tariff
UK lines →- 4911 10 00 00 Trade advertising material, commercial catalogues and the like
- 4911 10 10 00 Commercial catalogues Free
- 4911 10 90 00 Other Free
Additional duties and import rules
Charges on top of the customs duty, and rules the goods must meet at the border.
Additional duties and charges 2
- Additional dutyAdditional duties 35%
- Applies to goods from
- Belarus, Russia
- Legal act
- 2022 No. 598
- Documents
- 9014
- Duty suspensionSuspension - goods for certain categories of ships, boats and other vessels and for drilling or production platforms Free
- Applies to goods from
- all countries
- Legal act
- 2020 No. 1431
- Documents
- C990 End use authorisation ships and platforms (Column 8c, Annex A of Delegated Regulation (EU) 2015/2446)
Import requirements 1
- Import controlRestriction on entry into free circulation
- Applies to goods from
- Iraq, Ukraine
- Legal act
- S.I. 2020/707, S.I. 2022/395
- Documents
- 9009
- 9010
- 9017
Preferential rates by country
| Agreement or scheme | Countries | Rate |
|---|---|---|
| standard rate (no agreement) | — | Free |
| DCTS Comprehensive | Afghanistan, Angola, Bangladesh, Benin and 38 moreAfghanistan, Angola, Bangladesh, Benin, Bhutan, Burkina Faso, Burundi, Cambodia, Central African Republic, Chad, Comoros, Congo - Kinshasa, Djibouti, Eritrea, Ethiopia, Gambia, Guinea, Guinea-Bissau, Haiti, Kiribati, Laos, Liberia, Malawi, Mali, Mauritania, Myanmar (Burma), Nepal, Niger, Rwanda, São Tomé & Príncipe, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Tanzania, Timor-Leste, Togo, Tuvalu, Uganda, Yemen, Zambia | Free |
| European Union (including code "EU") | Free | |
| CARIFORUM | Antigua & Barbuda, Bahamas, Barbados, Belize and 10 moreAntigua & Barbuda, Bahamas, Barbados, Belize, Dominica, Dominican Republic, Grenada, Guyana, Jamaica, St Kitts & Nevis, St Lucia, St Vincent & the Grenadines, Suriname, Trinidad & Tobago | Free |
| OCTs (Overseas Countries and Territories) | Anguilla, Bermuda, British Indian Ocean Territory, British Virgin Islands and 7 moreAnguilla, Bermuda, British Indian Ocean Territory, British Virgin Islands, Cayman Islands, Falkland Islands, Montserrat, Pitcairn Islands, South Georgia & South Sandwich Islands, St Helena, Turks & Caicos Islands | Free |
| Central America | Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama | Free |
| SADC EPA | Botswana, Eswatini, Lesotho, Mozambique, Namibia | Free |
| Eastern and Southern Africa States | Madagascar, Mauritius, Seychelles, Zimbabwe | Free |
| CPTPP | Brunei, Malaysia | Free |
| UK–Andorra agreement | Andorra | Free |
| UK–Albania agreement | Albania | Free |
| UK–Australia agreement | Australia | Free |
| UK–Canada agreement | Canada | Free |
| UK–Switzerland agreement | Switzerland | Free |
| UK–Côte d’Ivoire agreement | Côte d’Ivoire | Free |
| UK–Chile agreement | Chile | Free |
| UK–Cameroon agreement | Cameroon | Free |
| UK–Colombia agreement | Colombia | Free |
| UK–Ceuta & Melilla agreement | Ceuta & Melilla | Free |
| UK–Ecuador agreement | Ecuador | Free |
| UK–Egypt agreement | Egypt | Free |
| UK–Fiji agreement | Fiji | Free |
| UK–Faroe Islands agreement | Faroe Islands | Free |
| UK–Georgia agreement | Georgia | Free |
| UK–Ghana agreement | Ghana | Free |
| UK–Israel agreement | Israel | Free |
| UK–India agreement | India | Free |
| UK–Iceland agreement | Iceland | Free |
| UK–Jordan agreement | Jordan | Free |
| UK–Japan agreement | Japan | Free |
| UK–Kenya agreement | Kenya | Free |
| UK–South Korea agreement | South Korea | Free |
| UK–Lebanon agreement | Lebanon | Free |
| UK–Liechtenstein agreement | Liechtenstein | Free |
| UK–Morocco agreement | Morocco | Free |
| UK–Moldova agreement | Moldova | Free |
| UK–North Macedonia agreement | North Macedonia | Free |
| UK–Mexico agreement | Mexico | Free |
| UK–Norway agreement | Norway | Free |
| UK–New Zealand agreement | New Zealand | Free |
| UK–Peru agreement | Peru | Free |
| UK–Papua New Guinea agreement | Papua New Guinea | Free |
| UK–Palestinian Territories agreement | Palestinian Territories | Free |
| UK–Serbia agreement | Serbia | Free |
| UK–Solomon Islands agreement | Solomon Islands | Free |
| UK–Singapore agreement | Singapore | Free |
| UK–San Marino agreement | San Marino | Free |
| UK–Tunisia agreement | Tunisia | Free |
| UK–Türkiye agreement | Türkiye | Free |
| UK–Ukraine agreement | Ukraine | Free |
| UK–Vietnam agreement | Vietnam | Free |
| UK–Samoa agreement | Samoa | Free |
| UK–Kosovo agreement | Kosovo | Free |
| UK–South Africa agreement | South Africa | Free |
UK: imports by month
Main suppliers, last 12 months
| Country | Value | Share | Change |
|---|---|---|---|
 Germany | £19.9m | 24.7% | +10.1% |
 Netherlands | £13.5m | 16.8% | +5.3% |
 Poland | £10.8m | 13.4% | -23.6% |
 Türkiye | £6.1m | 7.6% | +37.3% |
 Italy | £5.8m | 7.2% | +22.1% |
 China | £4.6m | 5.7% | +16.9% |
 France | £4.4m | 5.5% | -47.3% |
 Belgium | £2.9m | 3.6% | +156.1% |
Same subheading in other tariffs
EUWorld trade in 2024
Trade value (US$) no reported trade < US$57.5kUS$57.5k+US$3.7m+US$30.3m+> US$158.1m
Exports: 211
- Germany: US$552.4m
- China: US$371.1m
- Poland: US$265.5m
- Netherlands: US$194m
- United States: US$163.1m
- France: US$158.1m
- Italy: US$149.4m
- Mexico: US$148.9m
- Belgium: US$142.4m
- Czechia: US$138.1m
- Spain: US$79.9m
- Austria: US$76.7m
- Canada: US$73m
- United Kingdom: US$68.1m
- Türkiye: US$64.8m
- Slovenia: US$45.8m
- Switzerland: US$42.4m
- Hungary: US$38.4m
- Sweden: US$31.3m
- Slovakia: US$30.3m
- Denmark: US$27.1m
- Singapore: US$25.3m
- Japan: US$21.9m
- Peru: US$21.8m
- Portugal: US$21.4m
- India: US$21.4m
- Ireland: US$20m
- South Korea: US$19m
- Romania: US$15.2m
- Guatemala: US$13.7m
- Serbia: US$12.9m
- Croatia: US$12.7m
- Latvia: US$12m
- Vietnam: US$10.5m
- Malaysia: US$10m
- South Africa: US$9.9m
- United Arab Emirates: US$9.6m
- Estonia: US$8.7m
- Lithuania: US$7.7m
- Taiwan: US$7.5m
- El Salvador: US$6.8m
- Bulgaria: US$6.3m
- Colombia: US$5.9m
- Hong Kong SAR China: US$5.2m
- Dominican Republic: US$4.5m
- Thailand: US$4.5m
- Finland: US$4.1m
- New Zealand: US$3.8m
- Tunisia: US$3.7m
- Egypt: US$3.5m
- Greece: US$3.1m
- Israel: US$2.7m
- Ukraine: US$2.4m
- Australia: US$2.1m
- Brazil: US$2m
- Norway: US$1.7m
- Russia: US$1.5m
- Luxembourg: US$1.4m
- Argentina: US$1.3m
- Costa Rica: US$1.2m
Trade value (US$) no reported trade < US$807.1kUS$807.1k+US$7.5m+US$25.8m+> US$118.6m
Imports: 221
- Germany: US$419.6m
- United States: US$356.8m
- France: US$285m
- Switzerland: US$230.9m
- Netherlands: US$191.5m
- Austria: US$129.4m
- United Kingdom: US$118.6m
- Canada: US$104m
- Belgium: US$92.1m
- Czechia: US$87.1m
- Italy: US$85.8m
- Vietnam: US$74.6m
- Mexico: US$69.9m
- Denmark: US$54.6m
- Poland: US$52.3m
- Japan: US$47.2m
- Spain: US$44.4m
- Norway: US$40.1m
- Thailand: US$32.9m
- China: US$32.6m
- Sweden: US$28.3m
- Hungary: US$27.1m
- Hong Kong SAR China: US$25.8m
- Malaysia: US$24.6m
- Romania: US$24.4m
- Portugal: US$23.6m
- Singapore: US$22.7m
- Slovakia: US$20.8m
- Russia: US$18.6m
- Australia: US$18.1m
- Indonesia: US$17.7m
- Colombia: US$16.7m
- Ireland: US$16.6m
- Saudi Arabia: US$16.4m
- India: US$15.4m
- Taiwan: US$14.7m
- United Arab Emirates: US$13.9m
- Croatia: US$13.5m
- Costa Rica: US$12.5m
- Bulgaria: US$12m
- South Korea: US$11.6m
- Türkiye: US$11m
- Slovenia: US$10.8m
- Finland: US$10.5m
- Guatemala: US$10.5m
- El Salvador: US$9.6m
- Greece: US$9.3m
- Brazil: US$8.9m
- Philippines: US$8.8m
- Serbia: US$8.7m
- Dominican Republic: US$8.3m
- Chile: US$8.1m
- Luxembourg: US$7.9m
- Latvia: US$7.9m
- South Africa: US$7.8m
- Morocco: US$7.5m
- Honduras: US$6.9m
- Cambodia: US$5.8m
- Panama: US$5.5m
- Kuwait: US$5.3m
Top exporters
| Rank | Country | Value | Share |
|---|---|---|---|
| 1 | Germany | US$552.4m | 17.1% |
| 2 | China | US$371.1m | 11.5% |
| 3 | Poland | US$265.5m | 8.2% |
| 4 | Netherlands | US$194m | 6% |
| 5 |  United States | US$163.1m | 5.1% |
| 6 | France | US$158.1m | 4.9% |
| 7 | Italy | US$149.4m | 4.6% |
| 8 |  Mexico | US$148.9m | 4.6% |
| 9 | Belgium | US$142.4m | 4.4% |
| 10 |  Czechia | US$138.1m | 4.3% |
Top importers
| Rank | Country | Value | Share |
|---|---|---|---|
| 1 | Germany | US$419.6m | 13% |
| 2 | United States | US$356.8m | 11.1% |
| 3 | France | US$285m | 8.8% |
| 4 |  Switzerland | US$230.9m | 7.2% |
| 5 | Netherlands | US$191.5m | 5.9% |
| 6 |  Austria | US$129.4m | 4% |
| 7 | United Kingdom | US$118.6m | 3.7% |
| 8 |  Canada | US$104m | 3.2% |
| 9 | Belgium | US$92.1m | 2.9% |
| 10 | Czechia | US$87.1m | 2.7% |
Binding rulings for similar goods 8
Decisions of U.S. Customs and Border Protection (CROSS) and HMRC (Advance Tariff Rulings) on goods classified here. A ruling binds only its holder, but shows how the authorities classify similar goods. The descriptions are the authorities’ own, in English.
- N360783 U.S. CBP
The tariff classification of wall display signs and product display signs from Canada
- N359903 U.S. CBP
The tariff classification of store display advertising signage from China and Vietnam
- N357392 U.S. CBP
The tariff classification and United States-Mexico-Canada Agreement (USMCA) eligibility of advertising signage
- N354455 U.S. CBP
The tariff classification of movie promotional materials from Australia
- N349918 U.S. CBP
The tariff classification of paint samples from Canada
- N344805 U.S. CBP
The tariff classification of a billboard upgrade sign from Canada
- 600013508 HMRC
Paper carrier bag. This product is a retail-style carrier bag, designed as advertising the products, also for packaging and transporting of the consumer goods. The bag is made from high-quality paper with reinforced handles. It is available in a choice of two advertising design, this bag is…
- 600011874 HMRC
Replacement printed magnetic graphic. Replacement printed magnetic graphic, advertising products, for the steel point of sale counter top display. The graphic is printed onto rubber and attaches magnetically to the steel display.
The UK Global Tariff divides subheading 4911.10 into 2 tariff lines; the duty is duty-free.
In the EU Combined Nomenclature, subheading 4911.10 covers 2 tariff lines and the duty is duty-free.
156 countries pay no duty in the UK thanks to trade agreements and preference schemes such as DCTS Comprehensive and European Union, against a standard rate of Free.
In the UK, additional duty of 35% applies on top of the customs duty to goods from Belarus and Russia.
Imports of advertising material and catalogues into the UK came to £80.3m between September 2025 and August 2026 (down 2% on the year before); Germany supplied 25%, followed by Netherlands.
In 2024, countries exported advertising material and catalogues worth US$3.2bn (−8.9% year on year).
The largest exporter was Germany (US$552.4m), followed by China.
Products classified here
Questions and answers
What is the HS code for trade advertising material, commercial catalogues and the like?
Trade advertising material, commercial catalogues and the like fall under HS subheading 4911.10, part of heading 4911, in section X of the Harmonized System.
What is the import duty on trade advertising material, commercial catalogues… in the UK?
Under the UK Global Tariff, imports under 4911.10 from countries without a preferential agreement are free of duty. Preferential rates, anti-dumping duties and VAT are not included.
What is the import duty on trade advertising material, commercial catalogues… in the EU?
Under the EU Combined Nomenclature, imports under 4911.10 from countries without a preferential agreement are free of duty. Preferential rates, anti-dumping duties and VAT are not included.
Which country exports the most trade advertising material, commercial catalogues…?
Germany, with US$552.4m in 2024 (17.1% of world exports).
Which countries can export advertising material and catalogues to the UK duty-free?
156 countries pay no duty under a trade agreement or preference scheme, among them partners under DCTS Comprehensive, European Union, CARIFORUM. The goods must meet the agreement’s rules of origin and the importer needs proof of origin; otherwise the standard rate of Free applies. Pick a country above to see its rate.
Is there anti-dumping duty on advertising material and catalogues?
The UK charges additional duty of 35% on goods from Belarus and Russia. Lower rates apply to the named exporters listed in the measure.
Where does the UK import advertising material and catalogues from?
In the 12 months to August 2026, the largest suppliers were Germany (25%), Netherlands (17%) and Poland (13%), out of total imports of £80.3m.