Subheading · Chapter 49 · Heading 4911

4911.10

4911.10: Trade advertising material, commercial catalogues and the like

Advertising material and catalogues

4911.10 is the HS subheading for advertising material and catalogues, under heading 4911 in chapter 49.

What you pay

Importing into UK

Customs duty Free standard rate · across 2 national lines depends on the country of origin
Additional duties and charges 2 additional measures Import requirements: 1
VAT 0.00 % import VAT
Duty calculatorCalculate duty and taxes →

Rates by national line · UK Global Tariff

UK lines →
  1. 4911 10 00 00 Trade advertising material, commercial catalogues and the like
  2. 4911 10 10 00 Commercial catalogues Free
  3. 4911 10 90 00 Other Free

Additional duties and import rules

Charges on top of the customs duty, and rules the goods must meet at the border.

Additional duties and charges 2

  • Additional dutyAdditional duties 35%
    Applies to goods from
    Belarus, Russia
    Legal act
    2022 No. 598
    Documents
    • 9014
  • Duty suspensionSuspension - goods for certain categories of ships, boats and other vessels and for drilling or production platforms Free
    Applies to goods from
    all countries
    Legal act
    2020 No. 1431
    Documents
    • C990 End use authorisation ships and platforms (Column 8c, Annex A of Delegated Regulation (EU) 2015/2446)

Import requirements 1

  • Import controlRestriction on entry into free circulation
    Applies to goods from
    Iraq, Ukraine
    Legal act
    S.I. 2020/707, S.I. 2022/395
    Documents
    • 9009
    • 9010
    • 9017

Preferential rates by country

Agreement or schemeCountriesRate
standard rate (no agreement)—Free
DCTS Comprehensive
Afghanistan, Angola, Bangladesh, Benin and 38 more

Afghanistan, Angola, Bangladesh, Benin, Bhutan, Burkina Faso, Burundi, Cambodia, Central African Republic, Chad, Comoros, Congo - Kinshasa, Djibouti, Eritrea, Ethiopia, Gambia, Guinea, Guinea-Bissau, Haiti, Kiribati, Laos, Liberia, Malawi, Mali, Mauritania, Myanmar (Burma), Nepal, Niger, Rwanda, São Tomé & Príncipe, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Tanzania, Timor-Leste, Togo, Tuvalu, Uganda, Yemen, Zambia

Free
European Union (including code "EU")
Austria, Belgium, Bulgaria, Croatia and 23 more

Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden

Free
CARIFORUM
Antigua & Barbuda, Bahamas, Barbados, Belize and 10 more

Antigua & Barbuda, Bahamas, Barbados, Belize, Dominica, Dominican Republic, Grenada, Guyana, Jamaica, St Kitts & Nevis, St Lucia, St Vincent & the Grenadines, Suriname, Trinidad & Tobago

Free
OCTs (Overseas Countries and Territories)
Anguilla, Bermuda, British Indian Ocean Territory, British Virgin Islands and 7 more

Anguilla, Bermuda, British Indian Ocean Territory, British Virgin Islands, Cayman Islands, Falkland Islands, Montserrat, Pitcairn Islands, South Georgia & South Sandwich Islands, St Helena, Turks & Caicos Islands

Free
Central America Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama Free
SADC EPA Botswana, Eswatini, Lesotho, Mozambique, Namibia Free
Eastern and Southern Africa States Madagascar, Mauritius, Seychelles, Zimbabwe Free
CPTPP Brunei, Malaysia Free
UK–Andorra agreement Andorra Free
UK–Albania agreement Albania Free
UK–Australia agreement Australia Free
UK–Canada agreement Canada Free
UK–Switzerland agreement Switzerland Free
UK–Côte d’Ivoire agreement Côte d’Ivoire Free
UK–Chile agreement Chile Free
UK–Cameroon agreement Cameroon Free
UK–Colombia agreement Colombia Free
UK–Ceuta & Melilla agreement Ceuta & Melilla Free
UK–Ecuador agreement Ecuador Free
UK–Egypt agreement Egypt Free
UK–Fiji agreement Fiji Free
UK–Faroe Islands agreement Faroe Islands Free
UK–Georgia agreement Georgia Free
UK–Ghana agreement Ghana Free
UK–Israel agreement Israel Free
UK–India agreement India Free
UK–Iceland agreement Iceland Free
UK–Jordan agreement Jordan Free
UK–Japan agreement Japan Free
UK–Kenya agreement Kenya Free
UK–South Korea agreement South Korea Free
UK–Lebanon agreement Lebanon Free
UK–Liechtenstein agreement Liechtenstein Free
UK–Morocco agreement Morocco Free
UK–Moldova agreement Moldova Free
UK–North Macedonia agreement North Macedonia Free
UK–Mexico agreement Mexico Free
UK–Norway agreement Norway Free
UK–New Zealand agreement New Zealand Free
UK–Peru agreement Peru Free
UK–Papua New Guinea agreement Papua New Guinea Free
UK–Palestinian Territories agreement Palestinian Territories Free
UK–Serbia agreement Serbia Free
UK–Solomon Islands agreement Solomon Islands Free
UK–Singapore agreement Singapore Free
UK–San Marino agreement San Marino Free
UK–Tunisia agreement Tunisia Free
UK–Türkiye agreement Türkiye Free
UK–Ukraine agreement Ukraine Free
UK–Vietnam agreement Vietnam Free
UK–Samoa agreement Samoa Free
UK–Kosovo agreement Kosovo Free
UK–South Africa agreement South Africa Free

UK: imports by month

last 12 months£80.3m-2.5% · previous 12 months
Average import price£3.39 per kg
Jan 2024: £6.7mFeb 2024: £6.4mMar 2024: £6.3mApr 2024: £6.7mMay 2024: £6.1mJun 2024: £7.2mJul 2024: £5.7mAug 2024: £9.2mSept 2024: £8.9mOct 2024: £7.6mNov 2024: £5.8mDec 2024: £5.2mJan 2025: £7.5mFeb 2025: £5.9mMar 2025: £8.3mApr 2025: £6.3mMay 2025: £6.1mJun 2025: £6.2mJul 2025: £6.2mAug 2025: £8.4mSept 2025: £7.7mOct 2025: £8.8mNov 2025: £5.9mDec 2025: £5.9mJan 2026: £7.6mFeb 2026: £6.5mMar 2026: £6.3mApr 2026: £5.7mMay 2026: £6.2mJun 2026: £6.8mJul 2026: £6mAug 2026: £6.9m 202420252026
Data up to August 2026 (provisional) · Monthly data: Eurostat Comext (CC BY 4.0), HMRC (OGL v3.0)

Main suppliers, last 12 months

CountryValueShareChange
Germany £19.9m 24.7% +10.1%
Netherlands £13.5m 16.8% +5.3%
Poland £10.8m 13.4% -23.6%
Türkiye £6.1m 7.6% +37.3%
Italy £5.8m 7.2% +22.1%
China £4.6m 5.7% +16.9%
France £4.4m 5.5% -47.3%
Belgium £2.9m 3.6% +156.1%

Same subheading in other tariffs

World trade in 2024

4911.10 · US$3bn

Trade value (US$) no reported trade < US$58kUS$58k+US$4m+US$30m+> US$158m

Exports: 211
  1. Germany: US$552m
  2. China: US$371m
  3. Poland: US$265m
  4. Netherlands: US$194m
  5. United States: US$163m
  6. France: US$158m
  7. Italy: US$149m
  8. Mexico: US$149m
  9. Belgium: US$142m
  10. Czechia: US$138m
  11. Spain: US$80m
  12. Austria: US$77m
  13. Canada: US$73m
  14. United Kingdom: US$68m
  15. Türkiye: US$65m
  16. Slovenia: US$46m
  17. Switzerland: US$42m
  18. Hungary: US$38m
  19. Sweden: US$31m
  20. Slovakia: US$30m
  21. Denmark: US$27m
  22. Singapore: US$25m
  23. Japan: US$22m
  24. Peru: US$22m
  25. Portugal: US$21m
  26. India: US$21m
  27. Ireland: US$20m
  28. South Korea: US$19m
  29. Romania: US$15m
  30. Guatemala: US$14m
  31. Serbia: US$13m
  32. Croatia: US$13m
  33. Latvia: US$12m
  34. Vietnam: US$10m
  35. Malaysia: US$10m
  36. South Africa: US$10m
  37. United Arab Emirates: US$10m
  38. Estonia: US$9m
  39. Lithuania: US$8m
  40. Taiwan: US$7m
  41. El Salvador: US$7m
  42. Bulgaria: US$6m
  43. Colombia: US$6m
  44. Hong Kong SAR China: US$5m
  45. Dominican Republic: US$5m
  46. Thailand: US$4m
  47. Finland: US$4m
  48. New Zealand: US$4m
  49. Tunisia: US$4m
  50. Egypt: US$4m
  51. Greece: US$3m
  52. Israel: US$3m
  53. Ukraine: US$2m
  54. Australia: US$2m
  55. Brazil: US$2m
  56. Norway: US$2m
  57. Russia: US$2m
  58. Luxembourg: US$1m
  59. Argentina: US$1m
  60. Costa Rica: US$1m

Top exporters

RankCountryValueShare
1 Germany US$552m 17.1%
2 China US$371m 11.5%
3 Poland US$265m 8.2%
4 Netherlands US$194m 6%
5 United States US$163m 5.1%
6 France US$158m 4.9%
7 Italy US$149m 4.6%
8 Mexico US$149m 4.6%
9 Belgium US$142m 4.4%
10 Czechia US$138m 4.3%

Top importers

RankCountryValueShare
1 Germany US$420m 13%
2 United States US$357m 11.1%
3 France US$285m 8.8%
4 Switzerland US$231m 7.2%
5 Netherlands US$191m 5.9%
6 Austria US$129m 4%
7 United Kingdom US$119m 3.7%
8 Canada US$104m 3.2%
9 Belgium US$92m 2.9%
10 Czechia US$87m 2.7%

Import duty on this product around the world 164

The most-favoured-nation (MFN) duty each country applies to goods of this HS subheading: the average over its national tariff lines, with the lowest and highest line where they differ. Goods from countries with a trade agreement often pay less.

  • 10%median duty
  • 31number of duty-free countries (MFN)
  • 71%highest: Zimbabwe, Angola, Bahamas

164

Importing countryMFN dutylines from – todata year
Afghanistan 16% 2018 · HS 2012
Albania 0% 2023
Algeria 30% 2023
Angola 50% 2023 · HS 2017
Anguilla 0% 2021 · HS 2017
Antigua & Barbuda 20% 2021 · HS 2007
Argentina 8% 0% – 16% 2023 · HS 2017
Armenia 3.3% 0% – 5% 2023
Aruba 6% 2021 · HS 2012
Australia 2.5% 0% – 5% 2023
Azerbaijan 15% 2023 · HS 2017
Bahamas 40% 2022
Bahrain 5% 2023
Bangladesh 25% 2023 · HS 2017
Barbados 20% 2022 · HS 2017
Belarus 3.3% 0% – 5% 2021 · HS 2017
Belize 20% 2023
Benin 20% 2023
Bermuda 13% 0% – 25% 2023
Bhutan 10% 2022
Bolivia 20% 2023 · HS 2017
Bosnia & Herzegovina 10% 2022
Botswana 3.8% 0% – 15% 2023
Brazil 8% 0% – 16% 2023 · HS 2017
Brunei 0% 2023 · HS 2017
Burkina Faso 20% 2023
Burundi 35% 2023
Cambodia 7% 2023 · HS 2017
Cameroon 30% 2023
Canada 0% 2023
Cape Verde 10% 2023 · HS 2017
Cayman Islands 0% 2021 · HS 2002
Central African Republic 30% 2023
Chad 30% 2023
Chile 6% 2023 · HS 2017
China 3% 0% – 6% 2023
Colombia 15% 2023 · HS 2017
Comoros 5% 2021 · HS 2017
Congo - Brazzaville 30% 2023
Cook Islands 0% 2022 · HS 2017
Costa Rica 4.7% 0% – 14% 2023
Côte d’Ivoire 20% 2023 · HS 2017
Cuba 0% 2023 · HS 2017
Dominica 20% 2023 · HS 2017
Dominican Republic 20% 2023
Ecuador 30% 2023 · HS 2017
Egypt 10% 2019 · HS 2017
El Salvador 7.5% 0% – 15% 2022
Equatorial Guinea 30% 2023
Eswatini 3.8% 0% – 15% 2023
Ethiopia 0% 2021 · HS 2017
European Union (27 countries) 0% 2023
Fiji 5% 2023
Gabon 30% 2023
Gambia 20% 2023
Georgia 0% 2022 · HS 2017
Ghana 20% 2023
Gibraltar 0% 2023 · HS 2017
Grenada 20% 2023 · HS 2012
Guatemala 7.5% 0% – 15% 2023
Guinea 20% 2023
Guinea-Bissau 20% 2023
Guyana 20% 2023 · HS 2017
Haiti 20% 2020 · HS 2017
Honduras 7.5% 0% – 15% 2023
Hong Kong SAR China 0% 2023
Iceland 0% 2023
India 10% 2023
Indonesia 10% 2023
Iran 26% 2020 · HS 2017
Israel 4% 0% – 12% 2022 · HS 2017
Jamaica 20% 2023
Japan 0% 2023
Jordan 2.5% 0% – 5% 2023
Kazakhstan 3.3% 0% – 5% 2023
Kenya 35% 2023
Kiribati 0% 2023 · HS 2002
Kuwait 5% 2023
Kyrgyzstan 3.3% 0% – 5% 2021 · HS 2017
Laos 5% 2023 · HS 2017
Lebanon 10% 2020 · HS 2017
Lesotho 3.8% 0% – 15% 2023
Liberia 20% 2023
Libya 5% 2021 · HS 2017
Liechtenstein 0% 2021 · HS 2017
Macao SAR China 0% 2023
Madagascar 20% 2023
Malawi 18% 10% – 25% 2021 · HS 2017
Malaysia 0% 2023
Maldives 0% 2023
Mali 20% 2023
Mauritania 20% 2023 · HS 2017
Mauritius 0% 2023
Mexico 7% 5% – 15% 2023 · HS 2017
Micronesia 4% 2021 · HS 2017
Moldova 10% 2023 · HS 2017
Mongolia 20% 2023
Montserrat 20% 2023 · HS 2017
Morocco 15% 2.5% – 40% 2023
Mozambique 20% 2023
Myanmar (Burma) 0% 2023 · HS 2017
Namibia 3.8% 0% – 15% 2023
Nauru 10% 2021 · HS 2017
Nepal 20% 2023
New Zealand 0% 2023
Nicaragua 7.5% 0% – 15% 2023
Niger 20% 2023
Nigeria 20% 2023
North Macedonia 10% 2023
Norway 0% 2023
Oman 5% 2023
Pakistan 3% 2023
Palau 3% 2023 · HS 2012
Palestinian Territories 4% 0% – 12% 2017 · HS 2017
Panama 7.8% 0% – 15% 2023
Papua New Guinea 10% 2023
Paraguay 8% 0% – 16% 2023 · HS 2017
Peru 6% 2023 · HS 2017
Philippines 2.5% 0% – 5% 2023
Qatar 5% 2023
Russia 3.3% 0% – 5% 2021 · HS 2017
Rwanda 35% 2023
Samoa 8% 2020 · HS 2017
São Tomé & Príncipe 20% 2019 · HS 2017
Saudi Arabia 5% 2023
Senegal 20% 2023
Seychelles 0% 2023
Sierra Leone 20% 2023
Singapore 0% 2023 · HS 2017
Solomon Islands 10% 2023 · HS 2017
Somalia 25% 2023 · HS 2017
South Africa 3.8% 0% – 15% 2023
South Korea 0% 2023
Sri Lanka 10% 0% – 20% 2023
St Kitts & Nevis 25% 2023
St Lucia 20% 2023 · HS 2012
St Pierre & Miquelon 6% 2021 · HS 2017
St Vincent & the Grenadines 20% 2023
Sudan 10% 2021 · HS 2017
Suriname 20% 2023 · HS 2007
Switzerland 0% 2023
Syria 20% 2020 · HS 2012
Tajikistan 15% 2021 · HS 2012
Tanzania 35% 2023
Thailand 10% 2023
Togo 20% 2023
Tonga 15% 2023 · HS 2017
Trinidad & Tobago 20% 2023 · HS 2012
Türkiye 0% 2023
Tuvalu 5% 0% – 15% 2017 · HS 2017
Uganda 35% 2023
Ukraine 0% 2023 · HS 2017
United Arab Emirates 5% 2023
United Kingdom 0% 2023
United States 0% 2023
Uruguay 11% 0% – 16% 2023 · HS 2017
Uzbekistan 10% 2021 · HS 2017
Vanuatu 30% 2023
Venezuela 20% 2023 · HS 2017
Vietnam 20% 2023
Wallis & Futuna 6% 2021 · HS 2012
Yemen 5% 2017 · HS 2017
Zambia 25% 2023
Zimbabwe 71%* 2023

Tariff data years 2017–2023; rates may have changed since. * ad valorem equivalent of specific duties (UNCTAD estimate) · UNCTAD TRAINS, accessed via WITS (World Bank)

Classifications and correspondences

Where this HS subheading sits in the United Nations' statistical classifications, and which codes it had in earlier editions of the Harmonized System.

SITC Rev. 4
89286 Trade advertising material, commercial catalogues & the like
End use (BEC Rev. 5)
Consumption goods · BEC 613202
CPC 2.1 product
32620 Trade advertising material, commercial catalogues and the like
ISIC Rev. 4 activity
5819 Other publishing activities

Earlier HS editions

HSCode
20174911.10unchanged
20124911.10unchanged
20074911.10unchanged
20024911.10unchanged
19964911.10unchanged
19924911.10unchanged

Correspondence tables of the United Nations Statistics Division (UNSD)

Binding rulings for similar goods 8

Decisions of U.S. Customs and Border Protection (CROSS) and HMRC (Advance Tariff Rulings) on goods classified here. A ruling binds only its holder, but shows how the authorities classify similar goods. The descriptions are the authorities’ own, in English.

  • N360783 U.S. CBP 12 May 2026 · 4911.10.00.80

    The tariff classification of wall display signs and product display signs from Canada

  • N359903 U.S. CBP 16 April 2026 · 4911.10.00.80

    The tariff classification of store display advertising signage from China and Vietnam

  • N357392 U.S. CBP 29 January 2026 · 4911.10.00.80

    The tariff classification and United States-Mexico-Canada Agreement (USMCA) eligibility of advertising signage

  • N354455 U.S. CBP 17 October 2025 · 4911.10.00.80

    The tariff classification of movie promotional materials from Australia

  • N349918 U.S. CBP 12 June 2025 · 4911.10.00.80

    The tariff classification of paint samples from Canada

  • N344805 U.S. CBP 14 January 2025 · 4911.10.00.80

    The tariff classification of a billboard upgrade sign from Canada

  • 600013508 HMRC 10 September 2025 – 9 September 2028 · 4911 10 90 00

    Paper carrier bag. This product is a retail-style carrier bag, designed as advertising the products, also for packaging and transporting of the consumer goods. The bag is made from high-quality paper with reinforced handles. It is available in a choice of two advertising design, this bag is…

  • 600011874 HMRC 10 December 2024 – 9 December 2027 · 4911 10 90 00

    Replacement printed magnetic graphic. Replacement printed magnetic graphic, advertising products, for the steel point of sale counter top display. The graphic is printed onto rubber and attaches magnetically to the steel display.

The UK Global Tariff divides subheading 4911.10 into 2 tariff lines; the duty is duty-free.

In the EU Combined Nomenclature, subheading 4911.10 covers 2 tariff lines and the duty is duty-free.

156 countries pay no duty in the UK thanks to trade agreements and preference schemes such as DCTS Comprehensive and European Union, against a standard rate of Free.

In the UK, additional duty of 35% applies on top of the customs duty to goods from Belarus and Russia.

Imports of advertising material and catalogues into the UK came to £80.3m between September 2025 and August 2026 (down 2% on the year before); Germany supplied 25%, followed by Netherlands.

In 2024, countries exported advertising material and catalogues worth US$3bn (−8.9% year on year).

The largest exporter was Germany (US$552m), followed by China.

Products classified here

Questions and answers

What is the HS code for trade advertising material, commercial catalogues and the like?

Trade advertising material, commercial catalogues and the like fall under HS subheading 4911.10, part of heading 4911, in section X of the Harmonized System.

What is the import duty on trade advertising material, commercial catalogues… in the UK?

Under the UK Global Tariff, imports under 4911.10 from countries without a preferential agreement are free of duty. Preferential rates, anti-dumping duties and VAT are not included.

What is the import duty on trade advertising material, commercial catalogues… in the EU?

Under the EU Combined Nomenclature, imports under 4911.10 from countries without a preferential agreement are free of duty. Preferential rates, anti-dumping duties and VAT are not included.

Which country exports the most trade advertising material, commercial catalogues…?

Germany, with US$552m in 2024 (17.1% of world exports).

Which countries can export advertising material and catalogues to the UK duty-free?

156 countries pay no duty under a trade agreement or preference scheme, among them partners under DCTS Comprehensive, European Union, CARIFORUM. The goods must meet the agreement’s rules of origin and the importer needs proof of origin; otherwise the standard rate of Free applies. Pick a country above to see its rate.

Is there anti-dumping duty on advertising material and catalogues?

The UK charges additional duty of 35% on goods from Belarus and Russia. Lower rates apply to the named exporters listed in the measure.

Where does the UK import advertising material and catalogues from?

In the 12 months to August 2026, the largest suppliers were Germany (25%), Netherlands (17%) and Poland (13%), out of total imports of £80.3m.

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Typical products

Everyday names, not part of the legal text.